A Brief Analysis on WorldLink’s FTTH Service

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While I did a comparitive study of the rider application for Pathao and Tootle a while ago, this paper has been written to provide an overview of the existing various aspects of WorldLink Communication‘s FTTH plan. The data has been collected through multiple first party, second party and third-party sources. A minor social media survey conducted by the author, and personal experience acts as a primary source of data whereas multiple websites, social media pages, and other news sources.
The paper intends to serve as a white paper for the company in analyzing multiple aspects of the current FTTH plan and services offered. Further, the paper provides some of the findings and suggestions to improve the available services. Report highlights the major value proposition to be focus and the major services to be focused into. With increasing competition in the market, use of loyalty programs shall act as a long-term strategy to fend off the competition and have better customer retention result.